Friction: Passion Brands in the Age of Disruption

COMPUTERS / General



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues…

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Friction


Download Now Read Online

Author by : Jeff Rosenblum
Languange Used : en
Release Date : 2017-11-14
Publisher by : powerHouse Books

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upst

Friction


Download Now Read Online

Author by : Jeff Rosenblum
Languange Used : en
Release Date : 2017-04-04
Publisher by : powerHouse Books

Friction


Download Now Read Online

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Publisher by : Harper Collins

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Publisher by : Spiegel & Grau

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Languange Used : en
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Publisher by : Little, Brown

"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon o

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